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March 21, 2012

Adobe launches new social marketing tool

Adobe Social enables digital marketers to streamline, centralise publishing across social platforms

By CBR Staff Writer

Adobe Systems has introduced Adobe Social which combines social publishing and engagement with monitoring, social ad buying and analytics to attribute social activity to business results.

The new release is a product within the Adobe Digital Marketing Suite and is built on the social media management technology.

Adobe Social enables the company to align, collaborate around the management, measurement and optimisation of the social media strategies by providing digital marketers, community managers, ad buyers, analysts and others with a single platform.

The new social product enables digital marketers to streamline, centralise publishing across social platforms and integrate Sponsored Story ad creation within the publishing workflow.

It will automate targeting, personalisation of content and experiences in social applications and across social platforms, and will also import analytics data from social platforms into Adobe Social and integrate social activities to business results.

Adobe Social will drive positive conversations about user brand by identifying key influencers and also enable Social Ad Campaign Optimisation.

The Efficient Frontier technology brings social ad buying and social campaign optimisation to the Adobe Digital Marketing Suite and also provides multi-channel campaign management and optimisation across the digital ad marketplaces.

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