Adobe Systems has unveiled fully integrated video technology platform, code named Project Primetime, to enable TV-like experiences for ad-supported videos across Web-connected devices.
Project Primetime creates a single workflow that interconnects Adobe streaming technologies, content protection, analytics and optimisation with Auditude video advertising platform.
Adobe Auditude provides an ad management and monetisation platform for advertising experiences.
Major components of Primetime include Adobe Auditude, Adobe Digital Marketing Suite, Primetime Highlights, Adobe Access, Adobe streaming technologies and Adobe Pass.
Adobe Digital Marketing Suite is an integrated portfolio of analytics and optimisation products that provide insight into the performance of digital marketing initiatives.
Adobe Access helps content owners, distributors and advertisers content protect premium videos and more securely deliver them to connected devices.
Adobe Pass verifies a user’s entitlement to content.
Primetime Highlights is Adobe’s new video publishing offering that integrates a Web-based video clip editor with Adobe Auditude, enabling a single workflow for creating and monetising live video clips on the fly.
Adobe streaming technologies serves media content across platforms including Apple iOS with a choice of protocols that reportedly help save significant bandwidth costs and lighten network load.
The new video technology platform also delivers video and ad content across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs.
