Adobe Systems has enhanced its paid search optimisation offering, SearchCenter+, powered by Omniture, which now integrates organic search data from European search engines, including Google, Bing and Yahoo.
The enhanced offering allows digital marketers in Europe to build complementary paid and natural search programs, optimising the revenue generated from search marketing efforts.
The Searchmetrics will provide European organic search data from its flagship Searchmetrics Suite. The integration is built using Adobe Ge nesis, which automates the integration of partner offerings with the company’s Online Marketing Suite, powered by Omniture.
In addition, the Searchmetrics will provide organic search data from the following European countries: the UK, Austria, Belgium, Denmark, Finland, France, Germany, Holland, Hungary, Ireland, Italy, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland and Turkey.
The organic search data from Searchmetrics is also available from Australia, Brazil, Canada, Israel, Mexico and Russia. Additional countries will be added in the coming months, said Adobe.
The company said that the SearchCenter+ now gives European customers the data and insight they need to optimise the balance between organic and paid search listings.
Adobe omniture business unit strategy and business development vice-president John Mellor said adding international organic search data into SearchCenter+ gives online marketers valuable insights into search trends and behavior that can help maximise the volume of search traffic they get to their sites.
"This is significant because as marketers drive not just larger numbers of visitors to their sites, but the right visitors, they can dramatically increase their conversion rates and revenue," Mellor said.
Searchmetrics chief executive officer Horst Joepen said online marketers in global companies understand that in today’s highly competitive market, they must carefully monitor and manage their search engine traffic in each country to make smart marketing choices.
Adobe said that the integration with Searchmetrics is currently in beta and is expected to be generally available in the third quarter of 2011.
