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February 17, 1999

ADKNOWLEDGE SECOND ROUND OF FUNDING RAISES $14M

By CBR Staff Writer

AdKnowledge has raised $14m from Sandler Capital Management, Kleiner Perkins Caulfield & Byers, The Walden Group, Partech International, Techno-Venture Co and GeoCapital Corp in its second round of funding. AdKnowledge provides end-to-end services to web advertisers and agencies through its three products, Smart Banner, Campaign Manager and Reporter. Samantha McKuen, VP of Sandler Capital Management, will take a seat on AdKnowledge’s board of directors, as will Philippe Cases of Partech International.

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