AdKnowledge has announced Campaign Manager, the second installment of its web ad software trilogy, a little later than it had originally hoped (CI No 3,427). Part one of the trilogy was Market Match Planner, a database of sites that accept web ads. Campaign Manager creates and manages insertion orders and handles trafficking. Other components of the AdKnowledge System include Smart Banner, which automates placement, and Reporter, which can generate customized reports in near real time.
