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October 13, 1998

ADKNOWLEDGE PARTNERS WITH INTERVU ON RICH WEB ADS

By CBR Staff Writer

AdKnowledge has announced a partnership agreement with streaming media provider InterVu to deliver rich media ads over the web. The companies plan to integrate the Adknowledge System with InterVu’s network. With the System, AdKnowledge says its customers can plan, buy, manage and track their web-based advertising campaigns. Now InterVu claims it can add a variety of streaming media formats, including audio, video, VRML, Java applets, Shockwave, Flash and interstitials – TV-like interludes – to that equation.

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