Adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, using advanced technology to analyze video, audio, and metadata.
Customers of thePlatform’s media publishing system will be able to use Adap.tv’s advanced technology to place relevant, viewer-friendly ads in real-time, providing publishers with additional revenue from their broadband video.
Adap.tv has developed sophisticated algorithms not only to analyze video content and determine the most relevant ad, but also to adapt in real-time to viewer behavior – thereby increasing the success rates for publishers and advertisers.
Providing a complete media management and publishing solution including market-advancing technologies is a key to the success of our customers’ broadband video initiatives. Adap.tv’s advanced online video advertising solution will provide our customers with a new and unique revenue opportunity for their online video, commented Rahul Sonnad, VP of business development for thePlatform.
