View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
December 15, 1997updated 03 Sep 2016 9:23pm


By CBR Staff Writer

Acer America Corp is bragging of record sales of its Aspire personal computer line despite a slow industry-wide holiday selling period. In the second half of the year, Acer claims its retail sales rate is almost triple that of the first half of 1997. The company estimates it will sell more than 100,000 Aspire systems in the fourth quarter. Acer attributes the increase in sales to its focus of delivering what it calls full-featured PCs to the first-time home PC buyer for under $1,000. It also cites recent expansion into mainstream retail outlets such as Wal-Mart and Sears. Two-thirds of the home PCs sold by Acer in Q4 to date were priced below $1,000, so it remains to be seen whether the boost in sales will translate into bottom line performance. Acer says its computers are now available in over 4,000 retail locations throughout the US and Canada, more than double its retail distribution last year.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.