Accenture has entered into an agreement to acquire optimisation and predictive analytics firm Neo Metrics Analytics.
Under completion of the acquisition, Accenture will add Neo Metrics’ research and development capabilities and assets to its analytics portfolio, including Neo Metrics’ advanced modeller offering, which automatically generates insight from any source of information and creates industrialised, highly-accurate analytical models.
In addition, Accenture will gain new social network analysis capabilities such as the ability to identify hierarchies within online customer communities.
It would also help Accenture develop advanced analytical models across all industries and business functions including sophisticated models and techniques for pricing optimisation, quality management, fraud management and demand forecasting.
Accenture Analytics and Marketing Services managing director Narendra Mulani said more companies than before understand that advanced analytics can improve decision making, ultimately increasing sales while reducing cost.
"This acquisition will allow us to draw on Neo Metrics’ skills, resources and geographic footprint across Spain, Portugal and Latin America, expanding our analytics capabilities to create leading-edge solutions for clients around the world," said Mulani.
Neo Metrics CEO José Luis Flórez said combining Neo Metrics’ strengths with Accenture’s industry knowledge, process expertise and global network, will enable Neo Metrics to offer analytical intelligence across all the clients’ business processes.
"Our models and analyses are designed to contribute tangible business value to our clients, and becoming part of Accenture reinforces and expands that commitment," said Flórez.
