The concept is comprised of three elements which include car-to-home connectivity, car status alerts and driver behavior monitoring.
The car-to-home feature uses mobile connectivity to control connected home appliances. By integrating geolocation into the mobile app this can allow, for example, for the temperature in the car to be automatically replicated at home once the car reaches a certain distance from the property.
Users of the car status alerts app can turn their mobile screen into a virtual dashboard to see various details including fuel level.
The app can also give out warnings or alerts such as potential engine or parts problems, relevant information from car user manual, built-in road side assistance, current vehicle location, and communicating with car services.
With the app, users can also get messages from dealers about parts replacement or services due.
The app will not just display these messages, it will also calculate the cost of each part and show the users the overall cost of maintaining the vehicle.
The driver behaviour analysis feature will use an adaptive algorithm to find patterns from historical driving data and fresh data being gathered from each car journey.
All this data is processed and the app will advise users on improving driving techniques, show tips and recommendations to increase car performance, show how to drive more environmentally friendly and also how to save money by driving with increased fuel efficiency.
SEAT Digital Marketing and CRM global head, Pablo Barrios said: "The MY SEAT App represents the next step to position ourselves in the connected vehicle ecosystem."
"With this new app we will enable a permanent, customized and relevant dialog with customers while bringing many benefits for both SEAT and the customers themselves."
Accenture’s automotive practice, managing director, Joan Cavallé said: "Experimenting with IoT-enabled solutions in this way is vital to identifying where value might be generated for a business."
"In this project with SEAT, we’ve been able to quickly develop an industry-specific solution that proves the potential of the IoT in the connected vehicle ecosystem.
"The fact that it also interacts with the connected home ecosystem and mobile devices is an indication of the future, and of how the ‘connected world’ will really look like in a few years’ time."