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September 19, 2016

Accenture opens Future Camp for digital innovations

By Ellie Burns

Accenture has opened a new centre known as Future Camp in Germany in a bid to promote digital innovation, design thinking and innovative concepts.

The camp is aimed at ‘rapid prototyping and liquid development’ to help businesses to see tangible results.

Future Camp, which is located in Kronberg, Germany, enables clients, Accenture experts, technology providers and startups to work together to share, develop and test ideas for digital innovation.

Accenture Germany country managing director Frank Riemensperger said: “At Future Camp, we offer clients a unique environment for the creative exchange of ideas, plus technologies they can put their hands on, and the chance to envision scenarios for the digital offerings of the future.

“It’s a place where we meet to co-create, where new digital products, services and business models are designed as a result of ecosystem partners collaborating with one another.”

Future Camp will mainly focus on conducting design thinking workshops for companies to see their business, a technology or a problem from a customer perspective.

The workshops will lead to the development of new digital products and services as they result in generating new ideas and prototypes by allowing companies in identifying the needs of customers.

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Accenture said that camp enables quick testing of prototypes and their further development.

Riemensperger added, “Digitisation accelerates the speed at which companies must act. Clients expect that the changes brought on by digitisation over the next few years will be even faster and more profound than ever.

“At Accenture Future Camp, we help clients get to the place where ideas are no longer theory but actual prototypes.”

The company said that Future Camp will allow software developers, 3D artists and gamification experts turn ideas from workshops into actual prototypes within just a few weeks or even days.

Accenture said that the development of prototypes will be achieved through the new Liquid Studio located within Future Camp, where clients work side-by-side with its software engineers.

Accenture plans to expand its service in Germany in the area of digital innovation.

Other similar programmes currently run by the company include the Accenture Digital Acceleration Center in Bonn, which was opened one year ago, and the Fjord Studio in Berlin.

Recently, Accenture entered into an agreement to acquire a 47.4% stake in OCTO Technology, a France based IT consulting company specialising in digital transformation and software development.

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