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February 20, 2017

Accenture acquires SinnerSchrader, one of Germany’s biggest digital agencies

Accenture Interactive's tenth acquisition since 2013.

By Ellie Burns

Accenture has bought a 62% stake in German digital agency SinnerSchrader.

In Accenture’s acquisition of one of Germany’s biggest digital agencies, the consultancy is set to gain 448 employees and a company which generated €47 million in revenue in 2016.

In a world driven by customer experience, this acquisition seems an astute move by Accenture, with Brian Whipple, head of Accenture Interactive, saying in statement:

“With SinnerSchrader, we continue to build out Accenture Interactive’s position as a leading digital customer experience agency.”

Accenture is set to offer €9 a share, valuing SinnerSchrader at just over €100 million. Accenture plans to offer the same share price to remaining stakeholders in order to complete a full takeover.

According to the terms of the agreement, SinnerSchrader CEO Matthias Schrader will retain his role at the company, before transitioning over to lead the joint digital agency business of Accenture Interactive in Germany, Austria and Switzerland.

Signalling a further more into the advertising space, this latest acquisiton follows Accenture’s buyout of UK-based crerative shop Karmarama last year.

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Speaking at the time of the Karmarama acquisition, Brian Whipple said: “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences.

“Karmarama will become part of the world’s largest digital agency, expanding our global capabilities across experience, marketing, content and commerce with excellence in creative and mobile.

“This will contribute to further differentiate Accenture Interactive as a new breed of agency – experience architects – which helps brands connect disconnected experiences and shares accountability with clients for their business outcomes.”


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