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December 1, 2016

Accenture acquires London-based ad agency Karmarama

The acquisition can strengthen Accenture Interactive’s range of customer transformation services.

By CBR Staff Writer

Tech consulting firm Accenture has acquired UK-based advertisement agency Karamarama for an undisclosed amount.

With this acquisition, Accenture Interactive, a division of Accenture Digital can strengthen a wide range of customer transformation services to brands, from customer insights, creative conception and multi-channel delivery of human experiences.

It can also provide considerable support to Accenture Interactive UK team’s marketing professionals and creative developers.

Karmarama based in London with a team of 250 employees, developers advertising campaigns, data-driven content and mobile platforms to build consumer experiences. The company was founded in 2000 and it was backed up by Phoenix Equity Partners in 2011. Some of its clients include BBC,, Honda, Just Eat and Unilever.

Accenture noted that Karmarama executive chairman Jon Wilkins, CEO Ben Bilboul, chief strategy officer Sid McGrath and chief creative officer Nik Studzinski will continue in their current positions and will additionally take on roles in Accenture Interactive to drive brand strategy and creativity in Europe, Africa, the Middle East and Latin America (EALA).

Accenture Interactive head Brian Whipple said: “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences.

“Karmarama will become part of the world’s largest digital agency, expanding our global capabilities across experience, marketing, content and commerce with excellence in creative and mobile.

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“This will contribute to further differentiate Accenture Interactive as a new breed of agency – experience architects – which helps brands connect disconnected experiences and shares accountability with clients for their business outcomes.”

Accenture Interactive Europe, Africa, Middle East and Latin America (EALA) head Anatoly Roytman said: “Karmarama is a pioneer of modern creativity that CMOs want – a big ideas agency with a deep understanding of how to connect people with brands. Together, we have created a new industry powerhouse and one of the largest homes for digital creativity in the UK.

“This acquisition will help Accenture Interactive to meet growing client demand in the UK market and beyond, and will enable us more than ever to push the boundaries when it comes to creating remarkable brand experiences.”

In April this year, Accenture acquired a majority stake in Japan-based ad agency IMJ. Before that, it acquired other advertising agencies such as AD.Dialeto, Pacific Link, Chaotic Moon and Brightstep.

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