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June 29, 2015updated 23 May 2023 10:17am

Accenture acquires Javelin in digital transformation quest

Company looks to expand globally and modernise the retail space.

By Joao Lima

Eyeing digital transformation in the retail sector, Accenture has finalised the acquisition of Javelin Group.

Accenture has said that the Javelin will be integrated into the business, becoming a distinct business unit within Accenture Strategy.

Javelin is a retail strategy consulting and digital transformation services provider, which Accenture will use for digital transformation in the retail space.

An Accenture office building in Prague.
An Accenture office building in Prague.

The acquisition will give Accenture a range of services including digital market assessment and potential evaluation, digital performance improvement, omni-channel retail planning, retail analytics, supply chain fulfilment and operations, according to the company.

It will also foster Accenture’s international expansion strategy, provide digital technology consulting, systems implementation, and support services.

Chris Donnelly, Retail Industry Strategy lead at Accenture Strategy said: “As digital technologies transform consumer behaviours and help retailers deliver new, differentiated experiences, leading brands face the challenge of executing large scale change rapidly.”

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