Abazab says its users can store all their video media in one place, share videos with their friends within their comments section on their blog or profile pages on many social networking websites.

As a web application, Abazab claims the Playbox is as easy as copying and pasting a simple code into any web page for immediate and ubiquitous publication. It can be placed in any number of websites, where new uploaded clips or mobile videos will simultaneously appear.

The Playbox’s capabilities include video multitasking, instant sharing from wireless camera phones, multi-user content sharing, private video and moderation controls, plus video commenting and reply video uploads.

Traditional video sharing services clutter pages, take users away from their favorite social sites, and lack social context, stated Joe Costello, chairman of Abazab. By focusing on enhancing the total media experience for users, Abazab is redefining video on the web to a more personal, easier, spontaneous, and complete experience than previously possible.