This strategic partnership allows abacus business-to-business alliance members to reduce the number of list vendor relationships and combine several production steps to improve timeliness, quality, and cost effectiveness. Currently a direct marketer may have several vendors working with their data, leading to a disjointed final product. Abacus’ relationship with imarket allows alliance members to have one company overseeing their data. This results in improved list selections and stronger models.
another benefit of this partnership is the combination of data from abacus’ transactional database and imarket’s patented matching technology to give clients ready access to the firmographic and vertical market data our b2b clients need, said bill hubbell, vice president, abacus business-to-business alliance. firmographic data such as company size, sic code, revenues, and years in business can now be added to the abacus transactional database of 30 million contact names.
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