Vendors! Can’t afford the truck to take your products to the CeBit show in Hannover? Why not take a leaf out of Adcomp Ltd’s book? Publicity from the company makes a virtue of the fact that in keeping with its stance as a distributor of total solutions rather than products, Adcomp Ltd is displaying no specific products on its stand; if the idea catches on, the Hannover Horror should be a show with a difference – more of a no-show.
