Bud.TV, which will launch on February 4, 2007, following the Super Bowl broadcast, will feature programming similar to late-night network and cable television. By April, the age-verification technology will be implemented on all of the company’s beer-branded websites.
Website visitors will be asked to provide their first and last name, date of birth and zip code, which Aristotle will then attempt to verify against its database of public records in real time. Users who are verified may then create a password that will give them on-the-spot and future access to Bud.TV, as well as to Anheuser-Busch’s other beer-branded websites.
We chose Aristotle because of its experience in implementing cutting-edge identity verification systems that work quickly, said Tony Ponturo, vice president of global media and sports marketing at Anheuser-Busch. Aristotle’s Integrity system will enhance our ability to admit only those adults of legal drinking age to our beer-branded websites.
