Jay-Z, born Shawn Carter, will collaborate with A-B on strategic marketing programs and creative ad development for Budweiser Select. He will also be involved in providing direction on other upcoming Budweiser Select television ads, radio spots, print campaign and several high profile events.
The first product of the collaboration appeared on ESPN on October 16, when the rapper appeared in the 60 second video of his new single Show Me What You Got. In the clip, Jay-Z and friends appear with Bud Select. The video clip also stars Nascar driver Dale Earnhardt Jr. and Indy Race driver Danica Patrick.
Collaborating with Jay-Z on marketing our Budweiser Select brand presents an opportunity to work with one of the world’s great entrepreneurs and draws upon his expertise with pop culture, music and business, said Marlene Coulis, vice president of brand management at A-B. His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting.
St. Louis-based ad agency Cannonball collaborated with Jay-Z and the Budweiser Select brand team on the ads.
