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January 28, 2014

8 figures you need to know about Apple’s Q1 2014 earnings

How does the quarterly revenue add up?

By Claire Vanner

Apple has announced its fiscal first-quarter results and it is a mixed bag of results.

Here’s a breakdown of the numbers for its earnings:

1. Record quarterly revenue of $57.6bn
This is up from $54.4bn from Q1 2013, showing Apple’s share are on the up and at a record high for the beginning of the fiscal year.

2. 51m iOS devices were sold in Q1
An impressive overall figure for one consumer gadget company, especially one with such a limited range of products.

3. Overall revenue increased by 6%, nearly the same pace as iPhone sales at 7%
Another positive in the sense that iPhone figures are on the up, but….

4. Apple sold around 10% fewer iPhones than analysts expected
According to Quartz’s Christopher Mims, this is a bad omen for the "iPhone company".

5. Mac computers product line growth up 19%
Mac was product with the biggest growth, selling 4.8m in total thanks to contributions from the likes of the Macbook Air.

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6. iPod sales down by 52%
Half the amount of iPods were sold as more people use their smartphones and tablets for music, is Apple’s flagship MP3 player becoming redundant?

7. International sales accounted for 63% of Q1 revenue
The all-American brand still has a large majority of their sales rooted on home soil.

8. Apple shares will receive $3.05 cash dividend
Those who invested in Apple’s common stock will receive the sum on 13 February 2014.


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