View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 19, 1995

64-BIT GAME WARS LOOM

By CBR Staff Writer

Nintendo Co Ltd has finally launched its long-promised virtual reality sunglasses-and-console pack, Virtual Boy. Built for immersive combat with three-dimensional video games, the sets should kick up a storm this Christmas. The race is on between Nintendo and its major rivals – Sega Enterprises Ltd, Sony Corp and Atari Corp – for which can catch the biggest piece of the new 64-bit gaming pie. While there’s certainly a lot of competition out there, we think that we have the most unique (game) platform, said George Harrison, vice-president of marketing for Nintendo. The kit comprises a pair of goggles mounted on a small tripod and connected to a two-handed control panel. The player sits at a table, puts his eyes up to the goggles and plays using the game controller. Although the action is three-dimensional, the only colour used on-screen is red, which helped bring the price into a manageable bracket. Retailing for between $180 and $1,000, Virtual Boy is expensive but considerably cheaper than early models which came in at between $2,400 and $10,000. Prices quickly leap upwards from $180 for full-fledged headsets, but the experience is reported to be much more akin to watching three-dimensional, full colour television in a dark room with the screen only a few feet away. The console has headphones built in for stereo sound. Some industry experts have dismissed Virtual Boy as a defensive product to divert attention from competitors’ machines while Nintendo prepares for a 1996 launch of its own 64-bit player, the Nintendo Ultra. However, Nintendo strongly denied this. We really never do things defensively, Harrison told Reuters. (Virtual Boy) is a whole new experience. Nintendo has forecast sales of Virtual Boy to reach as high as 1.5m units by the end of this year.

Content from our partners
Infosecurity Europe 2024: Rethink the power of infosecurity
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU