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December 3, 2013

63% of shoppers will use their mobile devices for Christmas shopping

Survey by Tripwire found that 63% of UK shoppers will use a mobile device for online Christmas shopping.

By Kate Heslop

A new survey from Tripwire, a provider of risk-based security and compliance management solutions, has revealed that 63% of UK consumers will use their mobile for Christmas shopping this year.

The survey was of 1000 employed consumers and looked at the attitudes of consumers towards mobile shopping. It revealed that a quarter of respondents would be willing to spend over £100 on mobile shopping, while only 3% would spend more than £1000.

The survey found that mobile shopping is likely to take place while travelling (45%), while at work (41%), when socialising with friends (22%) or while at a party (11%). Almost a third of consumers admit to being more impulsive when shopping online on their mobile devices.

The survey revealed that 68% of Christmas mobile shoppers are women, compared with 55% of men. A third of female respondents said they are more impulsive mobile shoppers, compared to only a quarter of men. 40% of men believe the convenience of mobile shopping overrides security concerns, compared with 36% of woman. Men are also more likely to purchase items while they are at a party (14%) than women (9%).

Gavin Millard, EMEA technical director at Tripwire said: "Mobile shopping adds even more convenience to online shopping as it can be done while on the go. However there are a number of security concerns which are often overlooked by consumers. Our survey also revealed that 65 percent of consumers do not have any mobile security installed on their handset. This is very worrying as consumers will often connect to retailer sites through public access Wi-Fi networks. Open networks are inherently insecure and hackers will often eavesdrop on user sessions in a bid to steal payment card details. I would always recommend consumers be extra vigilant when shopping on their mobile phone, ensuring they are buying from a reputable retailer and that the SSL certificate is valid to prove authenticity".

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