Sign up for our newsletter
Technology / Networks

5 tools that will make you the master of social media

The web has always been well suited to sharing, and the easiest place to do that is on social media. Everybody from bedroom guitarists to oil conglomerates can promote themselves via the array of networks on offer, but jumping between tabs and accounts can be tiresome and time-consuming. So if you’re serious about social media, it may be time to upgrade your toolbox.

1) Tweetdeck

For those familiar with Twitter, Tweetdeck offers an ideal foray into advanced social media management. The web application used to cover a number of networks, but since being purchased by Twitter has scaled back to focus purely on its parent’s product.

Tweetdeck lets you manage multiple Twitter accounts and feeds.

From the dashboard you can manage feeds and tweets from different accounts, as well as schedule posts for future events. You can also bring up other people’s feeds and view conversations between multiple users, which beats handling numerous tabs.
Its weakness is the search function, which is expansive but cumbersome. In all other respects this is the superior Twitter experience.

White papers from our partners

2) Hootsuite

This social media manager comes weighed down with features, adding even more functionality than Tweetdeck for the digital socialite.
Its main advantage is that it covers Facebook, Google+ and WordPress, allowing you to post the same content to several platforms at once. Those covering a wide range of subjects or interests can organise them by tabs.

Hootsuite lets you post content to multiple platforms simultaneously.

Advanced users can also access the analytics system to monitor their social media presence. If that is not enough, the paid service yields further features.

This article is from the CBROnline archive: some formatting and images may not be present.