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  1. Technology
September 10, 2014

5 things we learnt from Apple’s iPhone 6 launch

Apple announces two new iPhone models and the Apple Watch.

By Ben Sullivan

There’s a revolution in mobile payments

Apple has now put mobile payments firmly in its sights with Apple Pay. Apple’s mobile wallet is sure to make the public take notice of these mobile technologies.

Anthony Duffy – Director, Retail Banking, Fujitsu UK & Ireland, said: "At a time when many in the market are moving towards biometric for payments, Apple’s decision to go for NFC – a technology that up until now has struggled to clearly stamp its mark on the payments industry – is a bold one. While Apple’s implementation will undoubtedly help NFC recapture interest, the industry needs to keep working towards the adoption of more advanced payment technologies – such as biometrics – which will enable retailers and payment companies to provide a more secure service for their customers."

It has broken its own design trend

Moving away from the right-angled, more block iPhones of past, the new iPhones have a much thinner profile, with the buttons designed differently, or rather, more ‘intuitvely’ according to Apple.

The screen glass curves down the sides of the iPhone 6, meaning that there are no distinct edges, a buck of the trend from Apple.

Apple is shotgunning potential users with two screen sizes

With the iPhone 6 Plus, Apple is giving its loyal followers choice of screen size (4.7in and 5.5in), but also opening up to potential customers who have criticised iPhone screen sizes in the past. Phablet-sized smartphones are on the up as consumers want better video viewing quality and better gaming experiences. Larger screens can also accommodate more information at once such as messages and news apps.

Joy Dean, Head of Partnerships, UK at Widespace, said: "The possibilities that the iPhone 6 Plus could provide for marketers are considerable. With Apple’s latest model sporting a larger screen size, it could provide an opportunity for mobile advertisers to offer a more engaging, immersive and interactive experience to users that can immerse them in content in a truly visual way."

It’s serious about wearable tech

Despite being very late to the smartwatch game, Apple has finally announced its entry into wearable technology with the Apple Watch.

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Sam Clark, CEO of Conjure, said: "The launch of the Apple Watch is a tipping point for the smartwatch. At first glance, it’s much more than a screen for notifications bounced off a smartphone. It looks smart, and is packed with features in a way that will inevitably incite comparisons with the products put out by Apple’s greatest competitor: Samsung."

Investors don’t like U2

Apple’s stock was an exhilarating roller coster ride yesterday, with shares going up almost 5% as the Apple Watch was unveiled, however, it was all downhill from there. As U2 took the stage during the final hours of trading, the stock went down to 0.38% lower than the day’s opening. Did Apple’s ‘most personal device we’ve ever created’ really not impress?


Photo: Yahoo Finance



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