Ms Menghini, 45, holds a degree in law from the University of Rome, among her responsibilities, will oversee the international roll-out of 3dswym to top worldwide consumer goods marketers. She will be based in Paris.
From the end of 2003, Ms Menghini was general manager EMEA of Saatchi & Saatchi X (the shopper marketing network within Saatchi & Saatchi), and worldwide account director for Fromagerie Bel. Prior to this, from 2001 to the end of 2003 she was regional account director for Fabric Care (P&G) at Saatchi & Saatchi Europe. Before joining Saatchi & Saatchi, Ms Menghini worked for Procter & Gamble from 1988 to 2000, and from 1999 to 2000, she was based in Geneva, where she worked at the global business unit of Procter & Gamble Europe.
