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November 1, 2009

291m mobile handsets shipped in third quarter, says ABI Research

Handset vendors confident about fourth quarter

By CBR Staff Writer

Handset vendors are starting seem to be confident of fourth quarter of 2009, cash still jingling due to more robust sales, according to ABI Research.

Reportedly, in the third quarter of 2009, countries in the North America and Asia-Pacific have helped to spearhead a recovery. In North America, the avid enthusiasm for smartphones was the driver and in Asia-Pacific, recovery in the local economies has been stoking interest in upgrades.

Jake Saunders, vice president of ABI Research, said: The outlook for mobile handset markets continues to improve. While in third quarter of 2009 showed a YoY 6.5% contraction in shipments to 291.1 million, 2009 should close out with only a 4%-5% contraction.

In the third quarter of 2009, Nokia saw its market share slip from 38.3% to 37.3% while Samsung continues to steam ahead though, raising its market share to 20.7%. LG’s market share softened by 10.9% and all other vendors either held their ground or lost a small amount of market share, according to the report.

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According to ABI Research, the prime exception is Apple with its iPhone range of smartphones increased its market share from 1.9% to 2.5%.

Kevin Burden, practice director of ABI Research said: Despite the successes of the iPhone operating system, the leading player in the smartphone OS market is still very much Symbian (48%), followed by Blackberry (18%). The `dark horse` in all this is Android.

GPS is also becoming a desirable feature of handsets and the research firm estimates 21% of all handsets shipped this year to have onboard GPS. The firm also expects Andriod to capture 10% of the smartphone market by 2014.

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