A podcast is an audio file in MP3 format delivered online via RSS feed subscriptions.
226 is planning to use the popularity of podcasting to aggressively drive up its music sales. The company said it will promote releases of its artists by selling the initial release via a podcast subscription. Subscribers will receive the artist’s album prior to the scheduled release and will have access to information on an ongoing basis including interviews, tour updates, road diaries and other bonus content.
When you buy an album via podcasting, you are not just buying music, but an ongoing relationship with the artist, commented Paul Bassman, CEO of 226 Music Group. It would be foolish to ignore this booming trend in music delivery.
