Complementing the phenomenal increase in site usage, Monster.com was chosen by Yahoo! Internet Life as the Best Job-Search Site in the 100 Best Sites for 2001 issue, while PC Magazine named Monster.com among its Top 100 Web Sites. These accomplishments, reflecting both job seeker and employer usage, solidify Monster.com’s presence as a prominent leader in online career management.
Monster.com closed 2000 with record December sales in three critical channels: U.S. field sales, U.S. telesales, and European sales. Monster.com’s dramatic growth with employers is evident in the site’s statistics for the number of registered recruiters. The number increased more than 352% from 60,454 in 1999 to 273,597 in 2000. This signifies both the confidence and commitment by recruiters in posting jobs and accessing Monster.com’s invaluable resume database.
According to the most recent site statistics, Monster.com possesses 11.5 million unique job seeker accounts and 7.2 million unique resumes. Monster.com has made strategic enhancements, which include the elimination of unlimited job packages. Monster’s new policy, effective January 1, 2001, while reducing the total job number, positively impacts the Company’s revenue and profitability per job posting. Monster.com offers consumers over 419,000 job opportunities from thousands of employers.
With the year 2001 on the horizon, Monster.com continues to grow its brand presence and popularity through innovative marketing initiatives. Monster.com will continue its successful tradition of Super Bowl advertising for the third consecutive year, and as the first ever dot-com Olympic sponsor, Monster.com will lend its career management expertise to the Salt Lake City Olympic Committee for its global showcase in 2002. The year 2000 also closed with the debut of a 30-minute television program titled The Monster Show, a breakthrough vehicle for educating consumers on Monster.com and driving resume growth. The infomercial-formatted shows will continue to run through January 2001.
