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September 23, 2014

15% of .LONDON domains are not even British

Foreign businesses flock to city’s domain sex appeal.

By Ben Sullivan

Over 15% of business that have registered with the new .LONDON domain name are not even based in the UK, a new report has revealed.

Capitalising on London’s savvy and global appeal, firms are flocking to the new gTLD which was opened last month in a gold rush for a new website names.

Figures released from GoDaddy show that businesses in the United States account for 5.9% of .LONDON domain names, while businesses in Germany add up to 1.9%.

Australia is actually the third highest city squatter, with 1.1% of all .LONDON domains registered hailing from the land down under.

Stefano Maruzzi, VP of GoDaddy EMEA, says: "These figures show that London is one of the most attractive cities to businesses worldwide. Since the general availability launch on Tuesday Ninth September, the number of queries for .LONDON on our website has quadrupled, surpassing search volume for the entire month of August."

The new .LONDON domain was released for general availability just over a week ago. Since then, thousands of domains across a wide range of industries have been registered.

Maruzzi said: "The .LONDON domain was always going to prove popular with local businesses as it gives them a great opportunity to personalise their digital identity and build greater ties with their location. However, we’ve also seen a large number of businesses outside the UK acting swiftly to boost their profile in one of the world’s largest and most competitive business hubs."

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However, the name of the city may be irrelevant for businesses which want a prime web address that has already been taken on the .com or domains.

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