Personalisation
Forget ‘big data’: It’s the small data that delivers value
Big data is often cited as fundamental to building an effective artificial intelligence (AI) program. Yet an alternative, complementary approach…
McDonalds Orders a Large Side of Personalisation Technology
McDonalds has bought Israeli personalisation and "decision logic" technology company Dynamic Yield for a reported $300 million-plus, saying the acquisition…
The power of personalisation: give me what I want, when I want
These are experiences that the majority of every day customers have unfortunately had to endure. There is a growing intolerance…
