With the Super Bowl kicking off on Sunday, Gigya has used its new Consumer Insights marketing tool to illustrate what information can be gathered through in-depth analysis of social media data.
If the results shown on the infographic are anything to go by, maybe the tendancies of the fans reflects how the teams will perform on Sunday.
Broncos fans tend to enjoy more light-hearted, family-oriented movies such as Finding Nemo and Shrek whereas Seahawks fans enjoy action/adventure films such as Star Wars and The Dark Knight.
Maybe the Seahawks will use the force to strike back like the Empire, leaving the current favourites, the Broncos, floundering around trying to find their feet.
