Equinix is aiming to help enterprise customers to find appropriate IT and cloud solutions with the launch of its Partner Program in EMEA.

The program is targeted at companies across the world and is designed for MSP’s, network service providers, system integrators and solution providers.

The purpose of the program is to allow partners to resell and refer Equinix services. Within this, customers will be able to receive assistance from the channel community they work in.

Already included in the Equinix Channel Partner Program in EMEA is Google Cloud Platform, Microsoft Azure and IBM Softlayer as well as new partners VMware, Datapipe and Altoroutes.

In addition to helping enterprises improve their hybrid cloud strategies through the Performance Hub, the program will also help to open up new areas of revenue in the global market.

Partner programs such as this are becoming more common as companies look to combine strengths to improve their global reach.