Siperian, a leading provider of multidomain master data management (MDM) offerings, has unveiled new enhancements to its Siperian Business Data Director offering.

Launched in March 2009, Business Data Director is a web-based, intuitive and configurable data governance application for Siperian MDM Hub that provides business users with the ability to create, consume, manage and monitor master data.

According to Siperian, the new version of the offering improves the overall productivity of business users by allowing them to customise the application to suit their preferences. Other new enhancements include, its ability to integrate with external applications and provide custom action capabilities, which allow users to extend the data to other applications.

The company claims that by using advanced data federation features, line of business users can see transactional data within Business Data Director that enables them to perform more real-time business processes such as order to cash and cross-sell and up-sell of additional products to existing customers.

Ken Hoang, founder and CTO of Siperian, said: Data governance is the key to the overall success of any MDM initiative. Unlike other solutions, Business Data Director allows users to create, correct and complete data from the outset, resulting in reduced downstream data management issues and better decision making by business users.