US based startup-PernixData, which assists firms in integrating all the flash storage and memory inside all the servers into their data centres, has raised $35m in C-round of venture funding.

The latest move marks another big funding round for the world of enterprise storage, which has been hit with several disruptions in the move towards cloud services and virtualisation.

Led by Menlo Ventures, with participation from other major investors, including Salesforce CEO Marc Benioff, SilverLake co-founder Jim Davidson, and Seagate Technology CEO Steve Luczo, the latest funding round brings the overall investment raised by the start up to $62m so far.

PernixData CEO and co-founder Poojan Kumar said: "PernixData has experienced an absolutely amazing year with groundbreaking product features, 160 percent growth in world-wide headcount, extensive industry accolades, top tier funding, and revenues that were 50 percent higher than any other enterprise software company during its first year of sales, handily beating the previous record in this space."

"This underscores the enormous demand for our unique decoupled storage architecture.

"We will use this revenue momentum and the new round of funding to execute on our next phase of product vision and deliver FVP globally to all virtualized data centers."

The proceeds of the funding will be used improve its sales, marketing and engineering staff.

The start-up also reported 42% growth in quarter-over-quarter revenue by 31 July 2014.