UK Music, the Intellectual Property Office and Aardman Animations have launched a free anti-piracy mobile app.
The app, which aims to offer young individuals an insight into the latest music industry, provides young people with details on the modern music industry, educating them on the effect of piracy on artists
UK Music CEO Jo Dipple said: "Our goal is to give young music lovers a taste of what it’s like to work in the music industry and convey a message about the value of creativity in a fun and interactive way."
The app, which is available for iOS and Android devices, allows players to pick an artist from a list, shape their image and compile tracks from a list of song-writers, producers and studio technicians. The app also watches the impact of radio play, streaming and piracy on profits.
The UK Minister for Intellectual Property Lord Younger told Music Week: "But getting the protection of their work, and its value right, is vital for a vibrant and successful future.
"Young people have an important role to play in this success. We must make sure they understand and respect copyright.
"Music Inc is an exciting and engaging collaboration with UK Music and Aardman Animations that will help capture their imagination and encourage them to think about copyright and its importance to the creative industries."
