HiSoft Technology, a provider of outsourced information technology and research and development services, has signed a strategic agreement with Open Text , a provider of enterprise content management (ECM), to support Web content management (WCM) global users.
The role of WCM has expanded from a place to store and publish external-facing content to a vital tool in enabling support to organisational business goals in such areas as sales and customer support.
This means that WCM must deliver a highly personal users experience and be able to tap into content housed in many different enterprise systems, the company said.
As digital assets have become less expensive to create, companies need better ways to manage rich media such as audio and video.
HiSoft chief executive officer Tiak Koon Loh said that their strategic partnership will enable their users to intelligently manage and deliver a broad set of corporate information to users on the web.
"The ECM market is rapidly growing in China and the strategic partnership with Open Text will complement our core product line and provide a more comprehensive service and solutions offering to our users," Tiak Koon Loh said.
