FatWire Software, a web experience management (WEM) provider, said that it has integrated its Content Server with Google Analytics, to help customers measure and track the success of their FatWire websites.
The company said that the new integration, which can be download from FatWire, allows users to automatically generate Google tags and feed data directly into Google for monitoring and reporting. The integration will enable FatWire customers to use Google analytics package to measure and optimise online content and campaigns. It also provides a better understanding of website effectiveness including traffic, usage patterns and visitor behavior.
According to FatWire Software, the Content Server is a web content management system that enables organisations to build, deploy and manage interactive websites.
The Analytics module, which is natively integrated with Content Server, provides granular tracking of content assets for specific customer segments and across targeted web pages, enabling optimisation of content on a granular level. Google Analytics provides complementary capabilities for tracking and measuring website and user behaviour at a site and page level, the company said.
Loren Weinberg, senior vice president of marketing and product management at FatWire Software, said: “Our seamless integration with Google Analytics is one more way FatWire empowers our customers with the advanced web capabilities their marketing and customer-experience teams need to drive business success.”
