Adobe Systems has introduced its new Digital Enterprise Platform free trial and first set of solutions for customer experience management (CEM) to bring together marketing and IT, and to build and deliver multi-channel digital interactions for social and mobile customers.
The initial set of the company’s Customer Experience Solutions include Integrated Content Review, Web Experience Management and Customer Communications.
Integrated Content Review improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.
Web Experience Management attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.
Customer Communications allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations.
The Adobe Digital Enterprise Platform is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels.
The platform provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player and Adobe Reader.
It includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels.
Further, integration with Adobe Flash Builder 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad.
Adobe Enterprise Solutions and Product Marketing VP Kevin Cochrane said businesses and government agencies are struggling to build and sustain loyalty with savvy, digitally immersed customers and constituents who demand relevant, consistent experiences tailored to who they are, where they are, their device of choice, and their history with the organization.
"Forward-thinking organizations recognize that delivering on the art and science of these experiences is a key competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for doing so and our solutions enable organizations to delight customers at every interaction," Cochrane said.
