VoSKY has launched a new Web Click-to-Call Back (C2CB) service that integrates a company’s website to its phone system to provide real-time communication between the company and visitors to its website. The company plans to target the companies that sell and market products and services online.
According to VoSKY, the Web C2CB is supported by the VoSKY Exchange PBX-to-Skype application gateway, a VoIP gateway that connects a company’s phone system to Skype, which has around 440 million registered users.
The new service allows website visitors to talk with a company’s sales or service agent via a call back request from its website. It connects caller to an agent and is expected to reduce website abandonment rates, VoSKY said.
The company claims that the real-time interaction of C2CB optimises online sales and marketing initiatives and turns casual visitors into customers. It also allows a company to give personal attention to customers and provides cross-sell and up-sell opportunities.
David Tang, VP of Global Marketing at VoSKY, said: Adding real-time interaction to their website, banner ads, emails, and search engine listings helps companies optimise revenue generation. VoSKY’s Web C2CB service will enable businesses to not only grow revenues but also greatly reduce their communications costs via Skype.
The company noted that, according to Forrester Research, online B2C sales have been experiencing 33% CAGR since 2002, and are expected to grow to $270 billion by 2011. Also, online advertising expenditures are growing at 25% annually, and projected to total $26 billion by 2010.
