British smartphone users pay only for one in ten of the apps downloaded by them, according to a new report from uSwitch.
The report revealed that smartphone users in the UK download 29 apps on an average, while paying for just one in ten of the downloaded apps and the spending on apps averages about £8.94 per user, with only one in seven spending more than £20.
uSwitch’s survey suggested that users make use of about 41% of apps regularly, with 61% of surveyed using less than half and 29% using less than a quarter.
Users in the age group between 55 and 64 are reported to be the most economical, downloading the least app, while using the 44% of them regularly (44%).
Conversely, users in the age group of 18-24 years download the most apps, with each downloading about 37 apps and use about 37% regularly.
uSwitch telecoms expert Ernest Doku said that many apps are downloaded out of curiosity and rarely used, but also blames pop-up adds and hidden costs for the low rate of app use, warning against the risk of accruing huge bills with a large number of low-cost purchases.
"While many apps cost less than £1 to download, these purchases can really mount up so be careful about what you buy", Doku said.
"It’s easily done and something I would urge British parents to avoid as it can be a costly lesson to learn."
Smartphone users in London are reported to spend the most at £11.89 each, and download highest compared to other part of the country with an average of 39 apps, while users in South West spend the least, with an average of £4.79, and download just 23 apps.
