Twitter is working on a customer-matching ad tool, which is aimed at facilitating advertisers to find their customers who use the social-messaging service.
The new tool, which is similar to Facebook’s custom-audience feature, will enable marketers use e-mail addresses to detect and target Twitter users who coincide with firm’s own customer lists, according to Bloomberg.
The new tool, which would assist advertisers to customise messages to users which is anticipated to be launched by late 2013.
According to the firm, the new tool would assist it in reaching its target of $1bn in sales by 2014, and to take on Facebook for social-network advertising revenue, which is anticipated to rise 32% in 2013 to $9.08bn.
The microblogging site has also expanded advertising offerings in 2013, by introducing an ad platform used by Adobe Systems and Salesforce.com and allowing marketers reach users as per keywords in their postings.
In addition, Twitter has also launched a service that assists advertisers boost their TV campaigns via synchronised ads on the social-messaging service, by allowing them to recognise users who have posted messages about live television shows, then direct online ads to those users who have recently seen a similar ad on TV.
The new service uses technology developed by Bluefin Labs, which was acquired by Twitter in early 2013.
