Synchronica has already signed license agreements for the new technology with two mobile operators in emerging markets and has received an expansion order from a mobile operator in Russia/CIS for additional licenses.
Based on technology from the recent acquisition of former competitor AxisMobile, and available immediately, Synchronica SimpleMail extends the addressable market for push email to even the most basic handsets, making it an ideal service for mobile operators in emerging markets.
Synchronica SimpleMail includes ‘Email to SMS’ and ‘Email to MMS’ gateways and a client-less solution for WAP/xHTML browser access. It also features the patented optimizer transcoding gateway, which reduces the size of pictures and allows a variety of attachments, such as Word, Excel and PowerPoint documents, to be displayed on feature phones that would otherwise be unable to support this functionality. Users can register for the service from their mobile handset, rather than having to register via a PC – a key benefit in emerging markets, where broadband connectivity is rare, said Synchronica.
Carsten Brinkschulte, CEO of Synchronica, said: There are more than 3.5 billion mobile users and more than two billion mailboxes in use worldwide. Our mission is to bring mobile email to the mass market, on the widest range of devices. Synchronica SimpleMail, which is based on technology from our recent acquisition of AxisMobile, extends our reach from Smartphones and feature phones right down to even the most basic of handsets. This is a key proposition for emerging markets and has already brought us two new mobile operator customers, one in Africa and one in India.
