Brazil’s cable multi-service provider NET Servicos has selected the Cisco content delivery system (CDS) for a new video on demand (VoD) service, named NOW.

The system enables NET’s customers to choose video content at a preferred time, and Cisco is also managing the system integration for NET.

NET Servicos has revealed that its NOW service was released in April initially for customers of NET HD and NET HD Max services in some regions of the city of Sao Paulo, and is extending to Rio de Janeiro, Porto Alegre, Curitiba, Campinas and Belo Horizonte.

The service will be implemented gradually, and is expected to be available to all HD customers of these cities by the end of the year.

Initially, there will be over 2000 titles, including paid content for mostly movies and free content broadcasting by the channels that are part of the customer package.

Cisco notes that NET will gain from Cisco CDS flexibility and fiber optic network, and offer customers with exclusive broadcast, independent of the normal cable TV or broadband services.

The service offers a decentralised design that minimises the impact on the IP network infrastructure, allowing for the most watched content to be always available in NET’s main distribution centers.

Cisco CDS consists of networked distribution servers, or Content Delivery Engines, which are grouped to work as a single logical system.

Additional engines can also be attached, allowing for NET’s infrastructure to accommodate virtually unlimited video storage and streaming capacity, Cisco said.

In addition, each Cisco CDS server can be optimised for one or more tasks, such as content insertion, central storage, smart decentralised storage and distribution based on Solid-State Drive (SSD) technology.