Under the agreement, GSI will provide Big Lots with a full-service, integrated e-commerce system, including e-commerce technology, customer care and fulfillment. GSI offers its platform’s components on a modular basis, or as part of an integrated, end-to-end system.
Rob Claxton, senior vice president of marketing for Big Lots, said: “We are excited about launching our e-commerce business. It presents an opportunity to expose consumers to closeout shopping and bargains. We did a thorough evaluation of possible options and concluded GSI Commerce was the best fit for us because of the company’s expertise in helping retailers create a unique shopping experience on the web.”
Damon Mintzer, executive vice president of sales for GSI, said: “We are looking forward to helping Big Lots expand their online capabilities and providing an additional array of services to their customers.”
With the new web store launched recently in time for the upcoming holiday shopping season, Big Lots expects to focus its sales efforts to budget shoppers, discount shoppers and deal hunters. Through its Buzz Club, Big Lots offers members early insight into promotions and available merchandise.
