Playjam has delayed the launch of UK-designed Gamestick handheld console over increasing demand.
Earlier scheduled for launch in April 2013, the Android-powered device, which was developed through funds from a Kickstarter crowd funding campaign, will now be launched in June 2013.
The console rivals other similar products, including the Ouya which has already started shipping in March 2013.
Gamestick development team said in a latest Kickstarter update that the main production run has gone from a few thousand units to tens of thousands of units.
"This has meant that we have had to change production methods and move to high-volume tooling," the company said.
"Initially, we planned on demand for around 1,000 units so we were going to use silicon molds, which is what we have used for the GameStick DEV units.
"These don’t take much time to make, but they also cannot cope with the high volume production that we now need."
The team has to now shifted towards much higher end tooling which is being manufactured in both China as well as Germany and would take around 3 months time, may be by the end of May.
Upon receiving the tools, the team would start assembling, testing and assuming the units for detecting any malfunctions, then they would be shipped.