Air2Web, a provider of mobile messaging, has said that Domino’s Pizza has selected it for providing mobile services for Domino’s new mobile coupon campaign management platform, which will serve its franchises across the US. Redemption rates for mobile coupons range from 5% to 15%, which is higher than typical print coupon rates of 1% or less.
Curtis Rapp, vice president of sales and marketing for Air2Web, said: Mobile coupons provide Domino’s Pizza with the ability to target prospective consumers who are most likely to respond to an offer. Mobile coupon campaigns have been shown to drive retail traffic and increase sales.
Rob Weisberg, vice president of multimedia marketing for Domino’s Pizza, said: We’re extremely satisfied with the results we are seeing with our text campaigns, as well as the overall growth of our mobile-ordering customer base. We will continue to invest in systems and technologies that will allow us to build and maintain relationships with this highly valuable segment of our customers.
According to Air2Web, it has developed a customized promotional program for Domino’s through its DirectTEXT/Info Center platform. The specific promotions developed for Domino’s are direct response in nature, providing transactional integrity, predictable, reliable throughput and comprehensive reporting.
