Citrix Systems Inc has responded to the creeping consumerisation of IT with a series of product launches that it sees as enabling IT shops move towards a self-service IT model.

It has launched Citrix Dazzle, an application that is used to build self-service App Store-like enterprise application storefronts, and Citrix Receiver something it is describing as a “universal software client” for easy access to virtual desktops and applications.

The company said Citrix Dazzle gives corporate employees self-service access to a range of applications, desktops and content, allowing company staff to choose exactly what they need, when they need it. 

Dazzle effectively acts as a storefront to an organisation’s existing delivery infrastructure, and represents a major step towards transforming IT into an on-demand service. 

It describes Citrix Receiver as a lightweight software client that resides on user devices, like PCs, Macs, and smartphones, and is the self-service user entry point to the Citrix Delivery Center product family. 

Much like a satellite or cable TV receiver in a broadcast media service, Citrix Receiver allows IT organisations to deliver desktops and applications as an on-demand service to any device in any location with a rich ‘high-definition’ experience. 

This approach simplifies desktop management for IT and gives end users far more flexibility and independence in how and where they work. 

Citrix Receiver for iPhone, which is available for immediate download from the Apple App Store, means iPhone and iPod touch users can access their Windows applications and documents from any location.