Adobe Systems has released and enhanced vesrion of its survey online tool ‘Adobe Survey’ for digital marketers.
‘Survey’ is application that captures audience opinions, attitudes, and motivations in real-time.
The company said that the new enhancements to the tool make it easier to create and deploy highly targeted surveys and key integrations with the Adobe Online Marketing Suite.
Adobe Survey is now integrated with Adobe Discover, an analytics application for performing advanced customer segmentation. The integration allows customer segmentation by survey responses, enriching anonymous visitor profiles with attitudinal data. Discover data segments can be automatically created with a few mouse clicks while in Adobe Survey, said the company.
Adobe Omniture Business Unit vice-president of product marketing Aseem Chandra said, "Many digital marketers have deployed surveys to capture customer sentiment, but too often that data sits in a silo, undervalued and underutilised."
Chandra continued, "With Adobe Survey, we are making survey data highly actionable because it’s integrated with the Adobe Online Marketing Suite. After all, what’s the value of asking your customers questions if you can’t act, and act quickly, on the answers?"
‘Survey’ also features a new, intuitive user interface and streamlined workflows. Digital marketers can also more easily style and brand a survey according to their brand’s typical look and feel. Survey customers can now rapidly deploy surveys hosted on an Adobe URL as well.
Marketers can also launch a survey targeted to audience segments based on very specific, customizable rules, said Adobe.
Adobe Consulting for Omniture technology also offers an integrated offering that combines the capabilities of Adobe Survey and Adobe Test&Target.
Test&Target is used by marketers to design and execute online tests, create on-the-fly audience segments (based on behavior) and automate the targeting of content and online experiences.
