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February 20, 2015updated 19 Aug 2016 4:01pm

Yahoo woos mobile app developers with Mobile Development Suite

The move is reportedly aimed at generating more revenue from mobile devices.

By CBR Staff Writer

Yahoo has unveiled the Yahoo Mobile Development Suite, a tool designed to manage mobile apps, as the company looks to generate revenue from apps.

The introduction of the new tool is reportedly an attempt by Yahoo to catch up with other tech giants and become a mobile first company.

The Mobile Development Suite will help developers advertise, measure, monetise and enhance their mobile apps.

According to the Associated Press, the strategy will help Yahoo distribute ads on mobile apps besides its own.

The company is also reportedly planning to embed its search engine inside other apps in order to display ads alongside the results.

The technology will be provided free of cost, but Yahoo is expected to keep 40% of all ad sales made in other apps.

In 2014, Yahoo generated $768m in mobile ad revenue, which was 3% of the US mobile ad market share.

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However, during the same period, Google managed to grab 37% of the US mobile ad market share and Facebook got 18% of the same, reported eMarketer Inc.

The Yahoo Mobile Developer Suite will consist of Flurry Analytics with Explorer, which will simplify the usage of data exploration interface and allow developers to leverage code they have already written.

Developers will also be provided with Yahoo App Publishing, a tool that will help them monetise their apps by using high-quality native, video and display ads.

The suite will also include Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse.

Yahoo CEO Marissa Mayer said: "It has been amazing to see how we transformed our business using mobile applications."

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