View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Leadership
  2. Workforce
August 16, 2012updated 19 Aug 2016 9:28am

Micro Focus ‘slammed for elephant stunt’

Legacy modernisation firm 'disrespectful' to elephant kingdom

By

Micro Focus could find itself in hot water with animal rights activists after it used an image of an elephant standing on its trunk, or ‘strunking’, on its home page, CBR has learned.

elephant strunking

The animal, which appears to be somewhat ill-at-ease at the stunt, is used as a metaphor for the ability to almost literally transform what a mainframe is able to do in a modern, flexible and agile IT infrastructure. And things like that.

But while animal rights activists may be concerned at the choice of imagery, that is as nothing compared to IBM’s dismay. "Mainframes are not like an elephant at all, not a bit," an IBM source told CBR. "For one thing, the latest System z isn’t grey. It’s like, about Fifty Shades Darker."

Asked to comment on the brouhaha, a Micro Focus spokesperson told us, "Did you know that if you take the ‘B’ out of COBOL it spells COOL? And we totally own Borland. Put that in your article."

System z
No elephant: up close and personal with an IBM System z.

Follow this author on twitter.

Content from our partners
How the retail sector can take firm steps to counter cyberattacks
How to combat the rise in cyberattacks
Why email is still the number one threat vector

Or save the elephants.

Related news: Open source DRM is the elephant in the room.

 

 

 

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU