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August 16, 2012updated 19 Aug 2016 9:28am

Micro Focus ‘slammed for elephant stunt’

Legacy modernisation firm 'disrespectful' to elephant kingdom


Micro Focus could find itself in hot water with animal rights activists after it used an image of an elephant standing on its trunk, or ‘strunking’, on its home page, CBR has learned.

elephant strunking

The animal, which appears to be somewhat ill-at-ease at the stunt, is used as a metaphor for the ability to almost literally transform what a mainframe is able to do in a modern, flexible and agile IT infrastructure. And things like that.

But while animal rights activists may be concerned at the choice of imagery, that is as nothing compared to IBM’s dismay. "Mainframes are not like an elephant at all, not a bit," an IBM source told CBR. "For one thing, the latest System z isn’t grey. It’s like, about Fifty Shades Darker."

Asked to comment on the brouhaha, a Micro Focus spokesperson told us, "Did you know that if you take the ‘B’ out of COBOL it spells COOL? And we totally own Borland. Put that in your article."

System z
No elephant: up close and personal with an IBM System z.

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Or save the elephants.

Related news: Open source DRM is the elephant in the room.




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